Michelle Aznavorian was 19 when she started her first business; an eBay store selling second-hand designer clothes. By 22, she had self-funded her studies at the Melbourne School of Fashion and was ready to embark on another solo venture.
MISHA COLLECTION came from humble beginnings in Michelle’s family garage in Melbourne’s eastern suburbs. “I remember having racks and racks of clothing throughout mum and dad’s house and my partner’s house. When it got to a point where they could barely open their front doors, that’s when I looked into leasing a warehouse!”
With clear vision, determination, strong business acumen and a passion for success, Michelle had the motivation and drive to push herself to the limit. Her eye for the exquisite combined with experience in buying and product development gave her entrepreneurial spirit an edge.
From the time MISHA began in July 2013, the team quickly grew from one, to three, to five, and today houses a team of 20, working across Design, Sales, E-Commerce, Production, Wholesale, Marketing, Operations and Warehousing. At the helm is Michelle as Creative Director. Now 27 years of age, Michelle oversees all aspects of the company. Her keen eye for detail and endless vision for the future has resulted in season after season of expertly edited and well-received collections.
2016 saw MISHA COLLECTION become the name on everyone’s lips. From stellar debut appearances at both New York Fashion Week in September and Mercedes-Benz Fashion Week Australia in May, MISHA made waves around the globe for breathtaking collaborations with international supermodels Bella Hadid and Jourdan Dunn.
Locally, MISHA was talk of the town when commissioned to create the infamous red pantsuit worn by Jennifer Hawkins to Melbourne Cup Day in November.
The launch of a new MISHA label was a turning point for the brand in 2016. ‘Gold by MISHA’ launched in October and saw a new, premium collection enter the MISHA family. Designed and produced entirely in Melbourne, Australia, each piece from the carefully curated range is crafted using internationally sourced fabrics and exquisite design techniques to create the perfect silhouette.
From day one, MISHA has led the way in Australian luxe exports, expanding with an intensity rarely seen by such a young brand. With over 80 boutique stockists and successful partnerships with retail powerhouses such as Nordstrom, Saks Fifth Avenue, Revolve, Shopbop, Selfridges, The Iconic and MYER, Michelle has cemented her brand on a global scale, spanning Australia, Europe, The United States, the Middle East and Asia.
The label’s tremendous international growth has been complemented by a multitude of celebrity ambassadors, such as Rosie Huntington-Whiteley, Bella and Gigi Hadid, the Kardashians & Jenners, Jennifer Lopez and Alessandra Ambrosio, just to name a few.
Michelle believes “the MISHA woman is timeless. Her style is not dictated by seasons or trends. She is confident and ambitious, both in her personal and professional life. She is elegant yet sexy, ensuring her confidence is the key driver of her success. Having lived and breathed the fashion industry my entire life, I have seen firsthand how transformative clothing can be for the wearer. High fashion to wardrobe staples; fashion is a platform to express your true identity.”